QR Code Sign Experiences
QR (Quick Response) codes are an engaging way to connect with your visitors and customers at your premises. With QR codes used at premises for recording visits for COVID contact tracing, most people are now familiar with scanning a QR code using their mobile device to open a webpage. Web pages linked from a QR code scan contain any content that suits including text, forms, graphics, animation, audio and video. This means that a QR code external to the premises can contain information and promotional offers.
Examples of QR Code Signs
Cafes and Restaurants
Opens a page with the menu. Add a voucher offer with a discount on certain items as a thank you for scanning the QR code. In the wake of the pandemic, restaurants are moving to contactless solutions like digital menus instead of physical menus. Since printing menus also impact the environment, many restaurants have moved to using QR code menus.
Business & Government Office Reception Areas
Enable information about the business including health and safety requirements and company news to be delivered to visitors.
Tourist Sites
A link to the tours and info on seats available for the departure times to attractions that day.
Retail Stores
Info on special products that visually connect customers through pictures, video and text. Links on the mobile to the retailer’s web and social sites. Special discount offers with vouchers can be given.
Museums Galleries and Heritage Centres
Offer interpretive information on exhibits including details of the artist or maker. Use pictures, video and text that enliven the story of important objects and artwork.
QR code signs for outdoors Heritage Sites can be printed on bronze plaques to last for yearsDynamic QR Codes
Imagine a QR code sign displayed in a restaurant window in the morning to link special offers for breakfast and lunch, and in the evening special offers for dinner. Dynamic QR codes can point to different pages for visitors depending on factors such as the time of day or capacity of a restaurant being fully booked at the current time. They are great for time-based marketing campaigns.
Augmented and Extended Reality Experiences
For more immersive experiences, scanning a QR code can lead to augmented (AR) or extended reality (XR) experiences on a mobile device, no new app required. Augmented reality apps on mobiles are now very much mainstream, e.g., very popular with Pokemon Go several years ago. Now on Google Maps walking directions can be provided. Google Live View augmented reality maps have an overlay feature that lets you see the direction where you need to walk to get to your destination.